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Project Overview
speech: magazine describes hottest topics and visions in the modern architecture highlighting them from different points of view including theoretical and practical issues, history, and relevance. We use both foreign and Russian experience and sources to compare global tendencies and local peculiarities enabling architects, cultural theorists, critics, architectural historians and other experts in different spheres related to architecture from Russia and abroad to speak directly.
Magazine’s Structure
Each issue tends to fully cover a topic relevant to modern architecture predetermined by editors and deals with the most interesting examples of the topic found in Russian and foreign architecture.
The topic is determined with reference to that part of architect’s profession that gives grounds to consider it not only a sector of property market but an art itself.
The premiere issue of the speech magazine was dedicated to modern architectural ornament; the second one investigated problems of old buildings repurposing. The third issue coming in June 2009 is supposed to be concerned with city squares. All the materials are fully translated into English and illustrated with numerous graphics.
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Background data
publication frequency. . . . . . . . . . . . . . . twice a year
magazine capacity. . . . . . . . . . . . 220 to 250 pages
sheet size . . . . . . . . . . . . . . . . . . . . . . 235 x 300 mm
circulation. . . . . . . . . . . . . . . . . . . . . . . . 2,000 copies
Editorial classification
subject . . . . . . . . . . . . . . . . . . . . . . . . pages 15 to 20
history. . . . . . . . . . . . . . . . . . . . . . . . . pages 28-to 35
pros and contras . . . . . . . . . . . . . . . pages 10 to 15
subject . . . . . . . . . . . . . . . . . . . . . . . pages 96 to 100
environment. . . . . . . . . . . . . . . . . . . . pages 24 to 30
expert. . . . . . . . . . . . . . . . . . . . . . . . . . . pages 8 to 15
portrait. . . . . . . . . . . . . . . . . . . . . . . . . pages 14 to 20
gallery . . . . . . . . . . . . . . . . . . . . . . . . . pages 10 to 15
anthology . . . . . . . . . . . . . . . . . . . . . . pages 12 to 15
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Target Audience
speech: magazine is designed both for professionals – architects, designers, design engineers, investors and developers – and various readers interested in tendencies present in modern architecture. The publication of each issue is followed by a presentation featuring the speech of the person described under the Portrait heading. The presentation is attended by world’s top architects, leaders and top managers of architect bureaus located in Moscow and other cities as well as officers from various city planning departments.
Distribution ratios throughout the magazine’s auditory
via retail sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40%
by subscription. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
by direct mailing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30%
by targeted distribution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20%
Participation in Exhibitions
The magazine was presented and welcomed at the Frankfurt Book Fair in October 2008 and at the Abu Dhabi Book Fair in March 2009 and will be further exhibited at the major international book forums.
The editorial staff receives proposals for magazine’s presentation at the architectural exhibitions and festivals both in Russia and abroad. The magazine was introduced at the First Moscow Architecture Biennale (June 2008) and at the Zodchestvo Architectural Festival (October 2008). In the short run, it will be presented at the Samara Architectural Festival, the Arch-Moscow Festival (May to June 2009), and Sergey Choban’s exhibition in the AEDES architectural gallery in Berlin (June 2009); the third issue of the magazine will be delivered in the Museum of Architecture in June 2009. The magazine is planned to participate in architectural, exhibitional and editorial projects in the second half of the year 2009. The fourth issue is scheduled for December. Speech magazine is delivered not only to Moscow and Russian architects but also to their colleges from Europe, Asia and the USA whose projects are published on the pages of the magazine.
Magazine Circulation
A great number of copies are distributed by targeted direct mailing to chief architects in Moscow and other Russian cities, leading experts and officers of architecture and city planning relative institutions and departments, architects, designers, city planners, cultural heritage protection experts, architectural historians, critics, and journalists. The magazine is popular in Germany where it is offered for sale in the leading book shops specializing in art and architecture editions.
Editor Dmitry Aronov is responsible for the magazine circulation in Russia (www.aronov-books.ru).
Publishing house DOM Publishers is responsible for the magazine circulation in Germany and other European countries and all over the world (www.dom-publishers.com).
Speech: will be included in Project media subscription catalogue since September, 2009.
Retail sales are effected through the following facilities
- Shops and newsstands specializing in architectural and art prints in Moscow and in the regions.
- Major bookshops in Moscow, Saint-Petersburg, Yekaterinburg and Chelyabinsk as well as in the Khabarovsk Territory and other regions.
- Internet shops
- Largest specialized shops in the cities of Germany and other countries; such as Berlin, Cologne, Stuttgart, Hamburg, Rotterdam, Quebec (Canada), and Lakewood (New Jersey, USA).
Subscription is available
- Through the Russian subscription agencies
- As editorial subscription
- Through the Internet
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Direct mailing aims at
- Architects and designers (both individuals and organizations such as bureaus, studios or workshops)
- Design institutes
- Central and regional departments of the Russian Union of Architects and the Russian Union of Designers
- City planning departments and authorities
- Investment organizations and construction organizations
- Libraries of the leading specialized higher education institutions
- PR mailing (VIPs, major mass media outlets, cultural centers and museums)
Targeted distribution is performed
- At the presentations after every new issue of the magazine
- At the specialized exhibitions in Russia and abroad
- Through the targeted promotional mailing
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Advertising
Publishing Schedule
speech: #1
Topic: Ornament
Appeared in June 2008
speech: #2
Topic: After-life
Appeared in December 2008
The issue was dedicated to the challenges of old buildings repurposing
speech: #3
Topic: Squares
Coming in June 2009.
The issue will be dedicated to city squares
speech: #4
Topic: About materials and materiality of modern architecture
Coming in December 2009
Reservation for advertising space is on till October 15, 2009
Layout deadline – before November 1, 2009
speech: #5
Topic: "Sustainability" – the environmental sustainability, communication between building and environment, lowenergy houses.
Reservation for advertising space is on till April 15, 2010
Layout deadline – before May 1, 2010
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Specifications
Page size – 265 X 300 mm + 5 mm margins
Spread size – 470 X 300 + 5 mm margins
Composition file format – TIFF or Adobe EPS or PDF (without any additional compression)
All fonts are to be converted into the curve ones.
Colour model – CMYK without any additional colours.
For halftone illustrations – resolution 300 dpi, CMYK, total colour 320%.
Advertising department
Irina Kuznetsova
+7 962 950-33-33,
Alla Valentsova
+7 916 136-78-88,
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